Tokyo Summit 2016
in partnership with Conde Nast Japan | Tokyo American Club, October 11

Tokyo Summit
2016 Agenda

THE NEW RULES OF LUXURY

Redefining The Meaning Of Luxury – Building Digital Communities –  Sincere Storytelling – Brand Responsibility – Curated Retail Experiences

TUESDAY OCTOBER 11, 2016
09.00
10.00
BREAKFAST & REGISTRATION

09.45
09.55
WELCOME

Jun Kitada, President, CONDE NAST JAPAN
Fay Cowan, Brand & Content Director, Decoded Fashion

09.55
10.25
OPENING KEYNOTE: Disrupting the Rules of Fashion

Hear from one of the industry's most successful Fashion and Tech pioneers on the current state of the fashion industry

・Thinking big to ensure you stay ahead; new initiatives, global expansion and keeping innovation at the heart of all you do
・Understanding the future of omni-channel retail, and how Farfetch plans to enhance physical retail experiences

Jose Neves, Founder & CEO, Farfetch

10.25
10.55
PRESENTATION: Luxury Futures: Identity, Tech & The Shape Shifting Retail Landscape

Take a journey through 5 key retail hot topics to exploit:

・Ego Tech: Digital Humanity & The Autonomy vs. Authority Sweet Spot
・Concierge Culture, Intimacy & The Value of Conversational Commerce
・Community Matters: Kinship but also Competition
・Chameleonic consumers: the notion of the ‘Beta Self’ and a desire to defy categorisation
・Elastic retail and disruptive, challenging concepts

Katie Baron, Head of Retail, Stylus

10.55
11.25
IN CONVERSATION: ISETAN

Moderator: Masafumi Suzuki, Editor in Chief, GQ Japan
Tatsuya Kitagawa, Head of Digital / IT Strategy, Isetan Mitsukoshi Holdings

11.25
11.55
CONTROLLING CONVERSATIONS: What Are We Really Googling For?

・ Curated searches, and creating unique content- how have Google used Fashion week to provide brands with better visibility and purchasing opportunities
・Searching trends, and key words, how do people really begin a search?
・ How is mobile changing the consumer experience and at what point does it get consumers into store?

Peter Fitzgerald, Managing Director, Google Japan

11.55
12.25
INTEL & RETAIL: Big Questions, Big Bets?

Jon Stine, Global General Manager Retail Hospitality Consumer Goods Industries, Industry Sales Group, Intel

12.25
12.55
PRESENTATION: Spreading Mobile Love

Genevieve Kunst, VP & Managing Director, Shopstyle EU


12.55
13.00
PRESENTATION: Advanced Video Branding

Eijiro Mori, COO, CMerTV

13.00
14.00
LUNCH & NETWORKING


14.00
14.15
PRESENTATION: The Future of Video-Connected, Shoppable and Intelligent

Steve Callanan, CEO, WireWax


14.15
14.55
PANEL DISCUSSION: Smarter Storytelling: Product, Content & Beyond

・What storytelling techniques should brands deploy to capture the hearts of their consumers digitally and beyond?
・ Exploring how a consumer’s emotional relationship with a brand can impact loyalty
・ Enhancing innovative design, supporting craft and smart approaches to personalisation

Moderator: Katie Baron, Head of Retail, Stylus
Speakers include:
Georgina Harding, Co-Founder, Semaine
Kirsty Emery, Founder, Unmade
Christopher Raeburn, Designer & Director, Christopher Raeburn

14.55
15.25
CONVERSATION: The Real Voice of Japanese Gen Z

Moderator: Mitsuko Watanabe, VOGUE JAPAN
Gomi Hayakawa CEO, Designer and Producer, Utsuwa Inc.
Arisa Kamata, Ethical Fashion Planner, Model

15.25
15.55
PRESENTATION: Increasing Brand Integrity Through Genuine Social Media Strategy

NKYMN, Founder & Ceo, Scenario Planning And Creative Director, Dressing Inc. & Sapeurs Pte. Ltd.

15.55
16.15
REFRESHMENTS & NETWORKING


16.15
16.45
PRESENTATION: New Materials And Manufacturing For The Future

Amanda Parkes, Chief of Technology & Research, Manufacture New York
17.15
17.45
IN CONVERSATION: Visions For The Future Of Fashion & Tech

Kaie Murakami, Creative Director, Simone Inc.
Kei Wakabayashi, Editor-in- Chief, WIRED Japan

17.45
18.15
CLOSING KEYNOTE INTERVIEW

Aitor Throup, Designer / Creative Director
Interviewer: Kei Wakabayashi, Editor in Chief, Wired Japan

18.15
18.30
CLOSING REMARKS


TUESDAY OCTOBER 11, 2016

  • BREAKFAST & REGISTRATION
    09.00 - 10.00
  • WELCOME

    Jun Kitada, President, CONDE NAST JAPAN
    Fay Cowan, Brand & Content Director, Decoded Fashion
    09.45 - 09.55
  • OPENING KEYNOTE: Disrupting the Rules of Fashion

    Hear from one of the industry's most successful Fashion and Tech pioneers on the current state of the fashion industry

    ・Thinking big to ensure you stay ahead; new initiatives, global expansion and keeping innovation at the heart of all you do
    ・Understanding the future of omni-channel retail, and how Farfetch plans to enhance physical retail experiences

    Jose Neves, Founder & CEO, Farfetch
    09.55 - 10.25
  • PRESENTATION: Luxury Futures: Identity, Tech & The Shape Shifting Retail Landscape

    Take a journey through 5 key retail hot topics to exploit:

    ・Ego Tech: Digital Humanity & The Autonomy vs. Authority Sweet Spot
    ・Concierge Culture, Intimacy & The Value of Conversational Commerce
    ・Community Matters: Kinship but also Competition
    ・Chameleonic consumers: the notion of the ‘Beta Self’ and a desire to defy categorisation
    ・Elastic retail and disruptive, challenging concepts

    Katie Baron, Head of Retail, Stylus
    10.25 - 10.55
  • IN CONVERSATION: ISETAN

    Moderator: Masafumi Suzuki, Editor in Chief, GQ Japan
    Tatsuya Kitagawa, Head of Digital / IT Strategy, Isetan Mitsukoshi Holdings
    10.55 - 11.25
  • CONTROLLING CONVERSATIONS: What Are We Really Googling For?

    ・ Curated searches, and creating unique content- how have Google used Fashion week to provide brands with better visibility and purchasing opportunities
    ・Searching trends, and key words, how do people really begin a search?
    ・ How is mobile changing the consumer experience and at what point does it get consumers into store?

    Peter Fitzgerald, Managing Director, Google Japan
    11.25 - 11.55
  • INTEL & RETAIL: Big Questions, Big Bets?

    Jon Stine, Global General Manager Retail Hospitality Consumer Goods Industries, Industry Sales Group, Intel
    11.55 - 12.25
  • PRESENTATION: Spreading Mobile Love

    Genevieve Kunst, VP & Managing Director, Shopstyle EU

    12.25 - 12.55
  • PRESENTATION: Advanced Video Branding

    Eijiro Mori, COO, CMerTV

    12.55 - 13.00
  • LUNCH & NETWORKING


    13.00 - 14.00
  • PRESENTATION: The Future of Video-Connected, Shoppable and Intelligent

    Steve Callanan, CEO, WireWax

    14.00 - 14.15
  • PANEL DISCUSSION: Smarter Storytelling: Product, Content & Beyond

    ・What storytelling techniques should brands deploy to capture the hearts of their consumers digitally and beyond?
    ・ Exploring how a consumer’s emotional relationship with a brand can impact loyalty
    ・ Enhancing innovative design, supporting craft and smart approaches to personalisation

    Moderator: Katie Baron, Head of Retail, Stylus
    Speakers include:
    Georgina Harding, Co-Founder, Semaine
    Kirsty Emery, Founder, Unmade
    Christopher Raeburn, Designer & Director, Christopher Raeburn
    14.15 - 14.55
  • CONVERSATION: The Real Voice of Japanese Gen Z

    Moderator: Mitsuko Watanabe, VOGUE JAPAN
    Gomi Hayakawa CEO, Designer and Producer, Utsuwa Inc.
    Arisa Kamata, Ethical Fashion Planner, Model
    14.55 - 15.25
  • PRESENTATION: Increasing Brand Integrity Through Genuine Social Media Strategy

    NKYMN, Founder & Ceo, Scenario Planning And Creative Director, Dressing Inc. & Sapeurs Pte. Ltd.
    15.25 - 15.55
  • REFRESHMENTS & NETWORKING

    15.55 - 16.15
  • PRESENTATION: New Materials And Manufacturing For The Future

    Amanda Parkes, Chief of Technology & Research, Manufacture New York
    16.15 - 16.45
  • IN CONVERSATION: Visions For The Future Of Fashion & Tech

    Kaie Murakami, Creative Director, Simone Inc.
    Kei Wakabayashi, Editor-in- Chief, WIRED Japan
    17.15 - 17.45
  • CLOSING KEYNOTE INTERVIEW

    Aitor Throup, Designer / Creative Director
    Interviewer: Kei Wakabayashi, Editor in Chief, Wired Japan
    17.45 - 18.15
  • CLOSING REMARKS


    18.15 - 18.30

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